Blockchain has plenty of useful applications in advertising, but it will still be a few years before it reaches the scale and speed needed to be effective in programmatic advertising. Here’s how it can and can’t be used.
After doing a manual human audit of the sites they were appearing on, J.P. Morgan Chase went from advertising on 400,000 sites to just 5,000 sites and saw the same results. But will whitelisting be enough to protect their spend?
Methbot was found spoofing more than 6,000 domains to look like vogue.com, espn.com, and other premium domains that typically command $10+ CPMs for their video inventory. The operation has been so successful that the WhiteOps report estimates the hijackers are making $3 to $5 million in revenue per day.