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Publishers

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This article was originally published on AdExchanger. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience data to be collected, stored and re-monetized by other partners every time a page displays. The rise of header bidding has only made this data leakage worse. One agency buyer recently

This article was originally published on AdExchanger. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform (SSP) was once the only way for a publisher to access the open auction engine and connect to demand-side platforms (DSPs). But SSPs haven't been evolving fast enough to