Patent-pending technology uses blockchain, encryption, and machine learning to address fraud.
While buyers think they are buying premium inventory, they may actually be paying for low-quality traffic from a masked source. Since the browser is the source of record for advertising domain reporting, solving this has been an industry-wide challenge.
Rebel AI has created a sophisticated blockchain-enabled ad security solution that protects publisher identity and advertiser spend, and prevents ads from ever appearing on an unauthorized site.
"Anyone who claims to offer New York Times inventory on the open exchange is probably selling something else."
-VP of Ad Ops and Platform Strategy
The New York Times